BLACK COOCHIE MATTERS

“Black Coochie Matters is a lifestyle clothing brand dedicated to creating bold, sustainable fashion that honors, represents, and empowers Black women and LGBTQIA identities. Through unapologetic statements and thoughtful design, we challenge societal norms and redefine how we show up for Black women—celebrating their identities, sexualities, and autonomy. With a commitment to healing and progress, we strive to grow into a transformative movement that uplifts and affirms the lives of Black women worldwide.”

About our CEO:
Black Coochie Matters was Founded in 2020 by Tia Jones, also known as Luna, Black Coochie Matters reflects her journey as a mother, sickle cell warrior, and artist, whose deeply committed to exploring and celebrating Black womanhood. Tia’s mission is to use fashion as a platform to inspire meaningful conversations about empowerment, sexuality, and gender dynamics within the Black community—while challenging us all to find better ways to honor Black women.”

#BLACKCOOCHIEMATTERS

Each piece in our collection has been thoughtfully curated by our talented CEO, Kwame Simpson, to provide you with a truly unique look. From timeless staples to bold statement pieces, we offer something to suit every style and occasion.

#STAYRAGA

Our exclusive pieces by WELLO are designed to turn heads and make bold statements.

Wello, a Guyanese native, is a multifaceted talent—comedian, designer, and artist. Drawing inspiration from his Caribbean roots, he infuses his creations with a unique blend of ruggedness and unapologetic self-expression, redefining the way we approach fashion.

#THERAGACLOSET

Whether you’re dressing up for a special occasion or elevating your everyday style, WELLO offers something extraordinary for everyone.